Skip to main content

Why This Font Is Everywhere: How Cooper Black Became Pop Culture’s Favorite Font

You know Times New Roman, you know Helvetica, you know Comic Sans — and though you may not realize it, you know Cooper Black as well. Just think of the "VOTE FOR PEDRO" shirt worn in Napoleon Dynamite (and in real life for years thereafter), or a few decades earlier, the cover of Pet Sounds. In fact, the history of Cooper Black extends well before the Beach Boys' mid-1960s masterpiece; to see and hear the full story, watch the Vox video above. It begins, as narrator Estelle Caswell explains, in Chicago, at the turn of the 1920s when type designer Oswald Bruce Cooper created the series of fonts that bear his name. Nearly a century after the 1922 introduction of the variant Cooper Black, we see it everywhere, not just on album covers and T-shirts but storefronts, movie posters, and candy wrappers all over the world.

 

The evolution of printing, specifically the evolution from carved wood type to cast metal, made Cooper Black possible. Its distinctive look — and the curved edges that made it forgiving to imperfect printing processes — made it a hit. And when film strips replaced metal type, allowing the kind of closely-spaced printing that Cooper thought best presented his font, the already-popular Cooper Black underwent a renaissance.

"It thrived, as always, in advertising," says Caswell. "Its friendly curves fit the tongue-in-cheek aesthetic of the 1960s and 70s, but it also showed up in magazines, movies, and hundreds of album covers." To typography enthusiasts, Pet Sounds seemingly remains Cooper Black's finest hour: "Just look at the way the D works with the E and the Y, and 'Boys' fits so nicely over the O," as art director Stephen Heller says in the video.

In the 1920s Cooper Black not only showcased cutting-edge printing technology, its aesthetic looked exhilaratingly modern as well. Now, of course, it looks comfortingly retro, evocative of the era of handmade graphic design slipping out of living memory in our digital 21st century. But the 21st century so far has also been a time of "retromania": with all previous media increasingly at our fingertips, we draw inspiration (and even material) for our art and design more directly and instinctively than ever from the trends of the past. No wonder we continue to feel a resonance in Cooper Black, whose letters, as Caswell puts it, bring with them the weight of "a century's worth of changes in technology and pop culture." Nor is Cooper Black's next century, whatever uses it sees the font put to, likely to diminish its appeal.

Related Content:

The History of Typography Told in Five Animated Minutes

Comic Sans Turns 25: Graphic Designer Vincent Connare Explains Why He Created the Most Hated Font in the World

Download Hellvetica, a Font that Makes the Elegant Spacing of Helvetica Look as Ugly as Possible

The Making (and Remaking) of the Beach Boys’ Pet Sounds, Arguably the Greatest Rock Album of All Time

Enter the Cover Art Archive: A Massive Collection of 800,000 Album Covers from the 1950s through 2018

Based in Seoul, Colin Marshall writes and broadcasts on cities, language, and culture. His projects include the book The Stateless City: a Walk through 21st-Century Los Angeles and the video series The City in Cinema. Follow him on Twitter at @colinmarshall, on Facebook, or on Instagram.

Why This Font Is Everywhere: How Cooper Black Became Pop Culture’s Favorite Font is a post from: Open Culture. Follow us on Facebook, Twitter, and Google Plus, or get our Daily Email. And don't miss our big collections of Free Online Courses, Free Online Movies, Free eBooks, Free Audio Books, Free Foreign Language Lessons, and MOOCs.



from Open Culture https://ift.tt/2Yhn1UG
via Ilumina

Comments

Post a Comment

Popular posts from this blog

When Albert Einstein & Charlie Chaplin Met and Became Fast Famous Friends (1930)

Photo via Wikimedia Commons “You do not really understand something unless you can explain it to your grandmother,” goes a well-known quote attributed variously to Albert Einstein, Richard Feynman, and Ernest Rutherford. No matter who said it, “the sentiment… rings true,” writes Michelle Lavery , “for researchers in all disciplines from particle physics to ecopsychology.” As Feynman discovered during his many years of teaching , it could be “the motto of all professional communicators,” The Guardian ’s Russell Grossman writes , “and especially those who earn a living communicating the tricky business of science.” Einstein became one of the world’s great science communicators by choice, not necessity, and found ways to explain his complex theories to children and the elderly alike. But perhaps, if he’d had his way, he would rather have avoided words altogether, and preferred acrobatic feats of silent daring to get his message across. We might at least conclude so from his reverence f...
Post a Comment
Read more

Zamrock: An Introduction to Zambia’s 1970s Rich & Psychedelic Rock Scene

The story of popular music in the late 20th century is never complete without an account of the explosive psychedelic rock, funk, Afrobeat, and other hybrid styles that proliferated on the African continent and across Latin American and the Caribbean in the 1960s and 70s. It’s only lately, however, that large audiences are discovering how much pioneering music came out of Kenya, Ghana, Nigeria, and other postcolonial countries, thanks to UK labels like Strut and Soundway (named by The Guardian as “one of the 10 British Labels defining the sound of 2014” and named “Label of the Year” in 2017). Germany’s Analogue Africa , a label that reissues classic albums from the era, puts it this way: “the future of music happened decades ago.” Only most Western audiences weren’t paying attention—with notable exceptions, of course: superstar drummer Ginger Baker apprenticed himself to Fela Kuti and became an evangelist for African drumming; Brian Eno and Talking Heads’ David Byrne ( who ...
Post a Comment
Read more

Howard Zinn’s Recommended Reading List for Activists Who Want to Change the World

Image by via Wikimedia Commons Back in college, I spotted A People’s History of the United States   in the bags and on the bookshelves of many a fellow undergraduate. By that time, Howard Zinn’s alternative telling of the American story had been popular reading material for a couple of decades, just as it presumably remains a couple more decades on. Even now, a dozen years after Zinn’s death, his ideas about how to approach U.S. history through non-standard points of view remain widely influential. Just last month, Radical Reads featured the reading list he originally drew up for the  Socialist Worker , pitched at “activists interested in making their own history.” Zinn’s recommendations naturally include the work of other historians, from Gary Nash’s Red, White and Black: The Peoples of Early America (“a pioneering work of ‘multiculturalism’ dealing with racial interactions in the colonial period”) to Vincent Harding’s There Is a River: The Black Struggle for ...
Post a Comment
Read more